Deloitte Press Event: Central and Eastern European Banking M&A Study 2024
Deloitte Hungary presented the Central and Eastern European Banking M&A Study for the seventh time, but for the first time in collaboration with FleishmanHillard Budapest. The study provides a detailed analysis of the region’s banking sector developments, market trends,and expected changes. The event highlighted the importance of professional relationships, credibility, and expertise.
Key Findings of the Study:
- The number of M&A transactions in the CEE banking sector decreased in 2024 due to the high-interest rate environment and shrinking market liquidity.
- Banks’ stable capital positions and the drive for economies of scale continue to encourage market consolidation.
- The growing influence of the fintech sector is playing an increasingly significant role in transforming the banking ecosystem.
AI and Communication: An Important Lesson Artificial intelligence (AI) is increasingly shaping content creation and the communication industry. One of the key takeaways from the event was that while AI accelerates content production, true value still comes from expert analysis, in-depth knowledge, and reliable sources. Establishing strong and credible relationships with journalists remains crucial in ensuring that relevant and accurate information reaches the right audience.
What Do You Think? How do you see the future of AI and media relations? We welcome your thoughts and insights!
