In 2013, Logitech,one of the world’s largest peripheral manufacturers, launched its dedicated gaming brand, the Logitech G-Series. One of the standout products of this newseries was the Logitech G602 gaming mouse, notable for its wireless capability and impressive 250-hour battery life on a single charge. But how could we make this durability tangible in a way that resonates authentically with the gaming community? All of this unfolded at a time when Microsoft and Sony were also launching their flagship products, the PlayStation 4 and Xbox One.

The idea was to pit human endurance against machine performance, testing whether the mouse or the player would need a recharge first. This was the Logitech Gaming Marathon, organized in collaboration with Hungary’s biggest gaming event, PlayIT, where it served as a lead-up program. The marathon itself was a 24-hour gaming stream, featuring two young gamers who committed to playing continuously for 24hours. The broadcast was shared via the Gamestar channel. Complementing this was the Logitech PlayIT Warmup Stream, where influencers took turns over 12hours, attempting to keep pace with the young gamers. This event marked one of the first influencer challenges in Hungary.

The 20-hour LogitechGaming Marathon kicked off on Friday, November 29, 2013, at 10 p.m., concluding 20 hours later. The PlayIT Warmup started on November 30 at 10 a.m. and ran for a total of 12 hours.

The campaign included supportive press communication, Facebook/social media engagement, on-site visibility, and the Logitech Gaming Marathon/PlayIT Warmup events. Beyond PR elements, event management tasks related to PlayIT were essential, as Logitech had a booth with gaming stations equipped with peripherals. These responsibilities included organizing logistics, designing and producing branded elements (in collaboration with a subcontractor), and managing on-site activities during the event.

During the lead-up campaign, we reached over 100,000 Facebook users. The Marathon and Warmup combined attracted 15,000 viewers during the 20-hour campaign, with a total viewing time of 40,000 minutes—meaning the average user watched for 15 minutes. The streams received 9,450 comments.

In the press, together with our media partners, we achieved over 15 mentions. Our appearances in Gamestar alone were valued at 3,200,000 HUF, while the total media value exceeded 4,500,000 HUF.

After the initial shock, institutional and retail investors also felt reassured, and OTP Fund Management observed no extraordinary capital outflow.