In early 2016, MediaMarkt approached us with the challenge of building a crisis communication system that could handle several key requirements:

• Effectively manage communication with the parent company in Germany during crisis situations

• Engage stores across the country, each operating with a high degree of autonomy, in crisis management efforts

• Rapidly distribute crucial information about the crisis and its management to hundreds of employees, suppliers, partners, and authorities.

After conducting face-to-face interviews with managers and reviewing the existing regulations and resources, we built a comprehensive crisis management system that included:

• A crisis management manual and toolkit, complete with detailed lists and templates

• Clear designation of crisis management teams, including streamlined processes for internal information flow between all key stakeholders, with clarified roles, tasks, and responsibilities

• Crisis communication media training for senior managers responsible for public statements

• Implementation of our digital support tool, CrisisComPass, to ensure efficient management

• Scenario-based training for the crisis management team to prepare for real-life situations

We didn’t stop there. When a crisis did arise, we were right by MediaMarkt’s side, supporting their crisis management efforts every step of the way.

For years, MediaMarkt has successfully handled crisis situations using the crisis communication system we developed. Built on the London-based FleishmanHillard A.R.C. (Assess, Resolve, Control) methodology, this approach is trusted by leading global brands to navigate everyday crises. We’re proud to bring this proven expertise to more and more national and regional companies, helping them manage challenges with confidence and control.