In the2010s, NNG (then Nav N Go) created one of the world's leading navigation software, but few knew about it, even potential partners. While the consumer-facing iGO was popular, the company's reputation as a white-label B2B automotive navigation supplier—their main revenue source—couldn't keep pace with their explosive business success. The startup, founded by Péter Balogh and colleagues, suddenly grew into a global brand without name recognition beyond a few insiders. We needed to craft a communication strategy capable of amplifying the Budapest-based company's messages worldwide, despite being unable to communicate the brand alongside its world-famous automotive partners. The company's communication team also needed support to manage simultaneous communication from Japan to Israel to Brazil. Our proposal to address this won NNG's trust, leading to our collaboration from 2012 to 2020.

We built a B2B communication strategy that simultaneously supported rapid international expansion, sales processes, recruitment campaigns for local growth, and strengthening brand awareness as the company moved to a new office building. One of the first steps was to simplify and streamline the company’s messaging. There was confusion around the various names being used (Nav N Go, NNG, iGO,etc.), so we clarified these based on the market, product lifecycle, and business objectives. We reinforced messaging for selected elements and developed supporting arguments. We created a unified international communication strategy, making communication consistent and focused. We suggested tools and guidelines to help implement and operate such an international communication system.

Over our eight-year collaboration, we continuously expanded the company's international media relations, supported event organization and press conferences, pitched interviews, and placed articles from the USA to Australia, India, Japan, and Hungary. We helped phase out B2C products, conducted innovative recruitment campaigns, participated in developing the company's Employer Branding strategy, and assisted in positioning Péter Balogh domestically and internationally. Together with NNG’s communications team, we launched several award-winning campaigns that became memorable highlights of the company’s growth.

NNGsuccessfully transitioned to a unified, focused communication practice, consistently engaging with key target groups. In the first years of our collaboration,the workforce grew from 200 to over 600, eventually reaching 1,000—our joint work with the communication team played a significant role in this growth. Péter Balogh gained increasing recognition in Hungary through interviews and participation in unique campaigns. During these years, NNG transformed from a small operation in a Buda villa into a true international success story in a massive office building. We're incredibly proud of our role in this journey and the trust placed in us by NNG's leadership and communication team at the time.