ICON – FleishmanHillard Café: Strong, Expert-Led Communication Built on a Solid Foundation
The B2B real estate sector, dominated by multinational companies, offers limited media opportunities, a narrow market, and a strong emphasis on personal relationships, making it particularly challenging for new players to gain visibility. To address this, we worked closely with ICON Real Estate Management to develop a strategic communication plan built on three key pillars: credibility, expertise, and unique market value. This expert-driven approach has positioned ICON as a prominent industry voice.
Our primary objective was to reach industry decision-makers through targeted media appearances, differentiating ICON from competitors and building brand awareness and reputation. We executed this through a mix of organic press outreach, media partnerships, expert positioning, and targeted content management.
Key Achievements in 2023
- 140 media appearances, with a high percentage featuring expert commentary from ICON’s leadership.
- Achieved a 14% share of voice in a market dominated by multinational competitors, doubling ICON’s media presence compared to end-2022.
- Even higher share of voice in top-tier industry publications, solidifying ICON’s position as a thought leader.
- Managed ICON’s LinkedIn strategy, leading to 126.5% organic follower growth by the end of 2023.
Beyond ICON’s corporate communication, we also provide ongoing stakeholder management support for the American Chamber of Commerce’s Workspace and Facilities Management Committee. We played a key role in supporting Kákosy Zsolt MBA MRICS, ICON’s Senior Director of Property Management, in his successful campaign for committee chairmanship in late 2022. Since then, we have continued to support the planning and communication of the committee’s professional programs, further enhancing both ICON’s and AmCham’s reputation.
Through strategic, expert-led communication, ICON has successfully strengthened its market presence, industry influence, and corporate reputation—establishing itself as a leading voice in real estate management.
