Agria Park

Agria Park, which opened in 2008 in Eger, is the most modern commercial and leisure complex in the region. The facility combines historical values with modern design through its unique range of products and innovative architecture, creating significant job opportunities in the region. The investor WING has contributed to the development of the city through infrastructure improvements, environmental improvements and community support. FleishmanHillard (formerly Café PR) has managed the project's communications activities since 2007. We conducted extensive press work and organised key events including ground-breaking, public open days and the opening ceremony. At the groundbreaking ceremony, we organised a press conference and reception for local leaders. At the open day, nearly 400 local residents were given an expert guided tour of the new facility. We used creative solutions and strategic communication to build the project's popularity and positive image. We contributed to the content of a free brand magazine published quarterly by Wallis Real Estate, with a circulation of 50,000 copies.