McDonalds

McDonald's is Europe's largest restaurant chain. In 2009, it served 12 million customers a day in 39 countries across Europe in more than 6,700 restaurants. In Hungary, McDonald's opened its first outlet in 1988, with an average of 80 million customers a year. FleishmanHillard partnered with the restaurant chain's domestic subsidiary in 2009. We developed the PR concept for McDonald's domestic CSR communications and the Ronald McDonald's Houses programme.