Szerencsejáték Zrt.

Szerencsejáték Zrt., the national lottery company, employed nearly 1,500 people in 2013 and hds branches all over the country. In order to make the organisation's internal communication more efficient and to start the process of creating a new corporate culture, FleishmanHillard (formerly Café PR) developed a strategy to support this in 2013 and was involved in some of the activities related to this.